A conversion-focused website presents our client's brand, products, and/or services in a unique and convincing way. Calls-to-action must be brought to the forefront to consistently drive new leads and customers.
Content for distribution on web pages and social media must be well researched, educational, and sales oriented. All content should play a role in driving 1st-page organic rankings and natural social media engagements.
Website and end-user security is of the utmost importance. All websites should be secured with an SSL certificate, while strong passwords & firewalls should be in place to protect against hackers.
We capitalize on every on-page SEO opportunity available to us. This includes optimizing all important tags and URL's for all content, getting a proper site map in place, improving site speed, and more.
We exhaust every opportunity available with off-page SEO and link building to drive 1st-page organic rankings. This includes optimizing Google & Bing profiles, building directory citations, and acquiring hard to get backlinks.
We leverage the power of Google Ads to scale leads & customer acquisition for our clients. We know how to build Google Ad campaigns that maximize relevant traffic & conversions at the lowest possible cost.
We implement remarketing ads through Google and Facebook for all clients. Remarketing represents the most effective (and lowest cost) opportunity for branding that exists on the internet today.
We realize that people do in fact use Bing as their search engine. Especially heavy user of the Microsoft ecosystem. So we make sure our clients have a presence on Bing with campaigns that mirror their success with Google Ads.
We leverage the power of Facebook Ads to target audiences by geography, demographics, and interests. Facebook Ads keeps our client's offerings in front of their potential customers cost-effectively while driving lead volume.
We keep our client's newsfeed fresh with social media posts added weekly. It's imperative to show activity on social media today - specifically for engagement, social signals, and authenticity reasons.
We leverage our client's customer and prospects email lists to promote their back-end offers. Email marketing is still a powerful digital marketing channel that can bring in new business with the click of a button.
We ensure all the necessary tracking metrics are in place to showcase the traffic, leads, and customers acquired by our client's online presence in real time. Tracking through Google Analytics and other tracking tools are imperative to understanding ROI.