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What Is Blogging?

Blogging is one of the most effective ways to connect to your targeted audience. A blog is an extension of your website. Initially it was intended to be an online journal but it has been adopted by businesses as a place to engage website visitors and to rank your website higher in Google search results. It can help you build your brand, boost traffic, convert more leads and become a destination for people to get information related to your company and industry.

A blog is different from your website in one major way. While your website pages tend to be static, your blog is dynamic and fresh content is added to it on a more regular basis. Blogs support the information that appears on your website. Blogs can keep your website fresh and add something new to encourage users to return to your website frequently.

With blogging growing in popularity, it’s now more important than ever to not only have a blog, but have a blog that stands out and delivers high quality content on a regular basis. Grow with Search can help you create targeted, SEO optimized content that will engage your customers, help you convert more leads and improve your online presence.

Why Is Blogging Important?

Blogging is one of the most important tools to support your marketing strategy. Here are some of the key advantages to having a blog and updating fresh content on a regular basis:

• It drives traffic:  Creating fresh blog content gives people a reason to visit your website. Content will drive more traffic to your website. Use your blog to answer common questions asked by your customers and create content around high volume keywords to provide engaging content for those searching on Google. The more you post, the more traffic you can drive to your website.

• It builds links: Creating fresh and engaging content will make other websites want to link to your website. It also provides you with an opportunity to create internal links and better connect the pages on your website.

• It feeds your social channels: Creating blogs provides you with fresh content you can share on your social media channels (Facebook, Twitter, Instagram, LinkedIn) and support your social media strategy. You can also use the content for other marketing initiatives – ads, email marketing.

• It improves SEO: Blogging is one of the most effective ways to improve your online search presence. Creating fresh copy gives you more pages that will be indexed in Google and will build your overall search presence. These factors will help boost your website rankings and help you achieve page 1 in search engage results pages.

• It builds brand authority: Being an industry leader will give you a competitive advantage. One way to do this is to be a thought leader and a destination for people to get information related to your industry and your products and services. Blogging regularly will build brand authority and make you more recognizable in your industry.

• It’s a key differentiator: An effective and engaging blog can help you differentiate from competitors in your industry. It’s a place where you can share your unique voice and build a following. It’s an ideal place to show what your brand is all about.

• It adds value to the customer experience: Blogging can help you create value for your customers. It gives them free advice and information that can assist them with their purchase decision. This can help build loyalty and create a better overall experience for users.

• Customer feedback: You can learn a lot from your customers in how they interact with your blog. Pay attention to the comments they leave, the types of content they share, and how they engage. You can gain invaluable insights that you can use to refine and improve your overall marketing strategy.

What To Avoid When Blogging

Blogging can help your company in many ways, if done correctly. Here are some of the most common blogging mistakes made by small business owners to avoid:

• Not answering your customers’ top questions: All customers have questions. One of the main purposes of your blog is to answer them. Use your blog to answer the top questions you get from your customers.

• Too much self-serving content: While there is a time and place for blogs about your company, products/services, and news, your blog needs to be mainly focused on providing valuable content to your users. Avoid making it too much about you.

• Not optimizing your posts for SEO: A blog post is one of the best opportunities to gain new search rankings. Always create new blog posts with SEO in mind. Conduct keywords research and use SEO best practices to increase the chances of getting your blog listed on page one.

• Poor formatting: Your blog needs to be easy to read. No one wants to read large blocks of text. Make sure to break up your posts with headers, lists, and images. Make it easy to scan your copy so readers can quickly find the information they are looking for. Make it visually appealing.

• Forgetting to include a call to action: Always include at least one call to action on your blog post. If your readers are on your blog, there’s a good chance they are interested in doing business with you. Use CTAs to encourage users to visit your website, sign up for your company newsletter, and take other desired actions.

• Not having variety: Is important for your blog to have some variety. Write about a wide variety of topics related to your industry and include some short and longer posts.

What Makes Grow With Search Unique In Blogging?

Grow with Search is focused on helping your company grow through digital marketing. Blogging plays an essential role in your marketing strategy. Our blogging experts will help you find your authentic voice and develop content that is on point with your brand and help establish you as an industry leader.

We have a team of dedicated bloggers that create high qualify content in house. This allows us to offer more collaborative and timely content creation that is tied into your overall marketing goals.

Expect well researched, informative, and sales oriented copy that plays an important role in helping your achieve page 1 organic search ranking and natural social media engagement .

Need More Assistance? Questions?

If you require more information or if you have any questions related to our services on search Engine Optimization, you can call us at 1-877-959-8977, or submit a request by using the button above. A customer service representative will contact you during regular business hours